[Translate to English:] text 1

In addition to the cultural and social contexts of tobacco consumption and related paraphernalia in the respective societies of origin, local historical references to the commercial and missionary activities of the Brethren of Herrnhut are established. On the one hand, there was "Abraham Dürninger & Co." in Herrnhut, a company that was already operating internationally in the 18th century, which among other things specialized in the tobacco business and whose partly exotic advertising media are viewed ichnographically. On the other hand, tobacco was of economic importance in some of the worldwide branches of the Herrnhut Brethren, as illustrated by examples from Greenland, the Volga region and South Africa.